Useful Resources  is the Initiative’s free of charge platform where women entrepreneurs are able to share information about their companies, increase visibility, expand networks, connect and internationalize.

SME Trade Academy  offers a wide range of free of charge e-learning courses taught by recognized experts in a variety of subjects relevant to trade.


Market Analysis Tools 

Trade Map provides on-line access to one of the world’s largest trade databases and presents indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective. Company contact information is also available for 64 countries.

Market Access Map provides information on applied customs tariffs, including Most Favoured Nation (MFN) tariffs and unilateral and trade agreement preferences. The application also covers tariff rate quotas, trade remedies, rules of origin, plus the corresponding certificates, bound tariffs of World Trade Organization (WTO) members, non-tariff measures and trade flows.

Investment Map combines statistics on foreign direct investment and international trade, tariff data and the activities of multinational firms into an easy-to-use, interactive internet tool that allows analysis by country, trading partner and sector.

Sustainability Map provides online access to a wide-range of information related to sustainability initiatives, standards and trends, allowing businesses to deploy better sustainability practices in international trade.

Export Potential Map translates rigorous trade analysis into practical information about export opportunities for 222 countries and 4,064 products. Based on an economic model that draws on trade, tariff, GDP and geographic data, the tool helps countries spot untapped export potential as well as opportunities for export diversification. The tool facilitates evidence-based prioritization of sectors and markets to inform and develop national and regional export strategies, help guide businesses in their export decisions, as well as strategically direct trade policy negotiations.

Procurement Map seeks to help businesses, especially small and medium-sized enterprises, bid for public procurement contracts around the world. It includes a country-by-country breakdown of up to 100,000 public tenders, and indicates when countries have procurement policies that favour women-owned businesses or SMEs.

Trade Competitiveness Map provides national export performance and national import profiles for around 240 countries and territories. It also offers a Trade Performance Index (TPI) by key export sectors grouped into 14 clusters.



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